ProSpeak: Engaging Young Donors

It is true that a lot (but not all) of the money is in that older demographic. But fundraising isn’t — and never should be — simply about raising money today. It’s about developing relationships that result in long-term stability and effectiveness. Achieving that objective requires diversity. Think of your investment portfolio: It requires investment in long-term vehicles as well as those with a quicker, more short-term return. Similarly, when it comes to cultivating donors, you need to work with those who can make an immediate impact as well as those who have the ability to contribute stable returns over a longer period.