By
Marc Sheridan
and Don Tolep
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In this new reality, developing innovative giving strategies becomes essential. Yet, these types of complex financial scenarios are left untapped by 98 percent of charitable fundraisers. This oversight is taking billions off the table.
So here’s the wakeup call: The old ways of fundraising aren’t enough anymore. And this was true even before the economy fell off a cliff.
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Marc Sheridan
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Don Tolep
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