ProSpeak: It's Time for a Two-way Street

Fundraisers today need to find new and effective ways of communicating with donors (and potential donors). Our time-stretched, information-overloaded world screams for simplicity and clear language. Donors rarely get either.

Charitable staffs can explain their cause but don’t always speak with enough passion or immediacy. And donors’ accountants and attorneys might understand some details of charitable gifting but don’t explain them clearly. Without the passion, the details are irrelevant. Without the details, the passion is wasted.