ProSpeak: It's Time for a Two-way Street

In order to create a two-way street for donors and charities, fundraisers must improve the process. If a favorite charity could show a donor a scenario that would dramatically improve her family situation, wouldn’t the odds of donors participating go up? Of course! And if the donor understood that employing this scenario also would benefit the charity, participation would be assured. So what’s missing? Understanding. This is where an advisor can come in — but the organization/advisor relationship isn't always an easy one.