ProSpeak: It's Time for a Two-way Street

1. Before you solicit the charity, volunteer so you truly understand the cause.
2. Interview the board members and top professionals to discover specific areas in which they need help.
3. Analyze how they can benefit from your services and share a few success stories.
4. Do not ask for a donor list or ask for a contract
5. Be prepared to train its professional staff.

These tips can help charities and advisors establish relationships built on understanding and trust — the entrance ramps to our two-way-street way of thinking.