ProSpeak: Nonprofit Fundraisers Can Learn a Thing or Two From Business Intelligence

Since nonprofits are without established best practices, they first need to get a clear understanding of business intelligence and start asking themselves some questions. They should find out whether the staff is effectively managing the donor pipeline, if the board has clear insight into the organization at all levels, whether real-time campaign-performance monitoring makes the effort more effective, and whether spreadsheet-based reports are the best use of staff time.