ProSpeak: Nonprofit Fundraisers Can Learn a Thing or Two From Business Intelligence

Increase fundraising performance
Since business intelligence is only as smart as the criteria the technology is focused on analyzing, spend some time thinking about what “intelligence” will improve the organization. For example, a capital campaign might span 18 months and be organized internally by three main groups: communications, events and donor management. The information needed to monitor the entire capital campaign is very different from that needed to manage each event or the effectiveness of an e-mail program or whether donors are being managed properly. In this scenario, the business intelligence needed to monitor the capital campaign might be split into three different levels — overall, tactical and operational.