ProSpeak: Nonprofit Fundraisers Can Learn a Thing or Two From Business Intelligence

Strengthen and motivate staff
Good business-intelligence practices reach beyond reporting and can help staff stay educated and tuned in to the organization as a whole, making them an effective motivational tool. As the saying goes, “knowledge is power,” and understanding what is happening empowers stakeholders to identify what must be done to remain successful. In the case of a capital campaign, it is critical that the target amount is met. If fundraisers are given the insight that a direct-mail initiative is not working but a phone-a-thon is bringing in the donations, within a moment’s time, actions can be taken to support more activities around phone-a-thons.