ProSpeak: Unsteady Times, Great Opportunity
4. Deepen donor relationships. Be sensitive to the stress many donors are feeling. Communicate more effectively, and work to strengthen existing bonds with your best donors — ask for their advice, and involve them.
5. Refocus on best financial practices. Budget for ongoing reserves, and manage debt in order to weather challenging times. Regular budget and program accountability should continue. Dramatic cuts in development will weaken donor connections and have your organization playing catch-up when the economy strengthens.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
