ProSpeak: Where Lies the Future of Digital?
Just gathering data is no longer enough; we need complete and accurate data.
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If there’s a link, we can track it. But digital fundraising isn’t bound by links. It may surprise you, but the future of digital is actually offline. It encompasses all forms of marketing, video, advertising, direct response, social, branded websites, maps, search, third-party review platforms, brick-and-mortar locations, events, etc.
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Brenna Holmes
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