ProSpeak: Where Lies the Future of Digital?

This may sound bizarre, but it’s truly a paradigm shift. We all live in a multiscreen, multidevice world. And while there continue to be tried-and-true direct-response tactics that work across media, we cannot rely solely on what has worked in the past.

We must develop a new way of looking at things, a new focus. A new normal demands new strategies, where having adequate data is not good enough; complete data is necessary.