ProSpeak: Where Lies the Future of Digital?
Just gathering data is no longer enough; we need complete and accurate data.
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Screen shifting (or sequential usage as Google likes to call it) is prevalent, and multiscreen, simultaneous usage is on the rise. Only 10 percent of our daily media interactions come from nonscreen sources like radio, newspapers and magazines. But context is king, and it drives our choices as to which device or screen to use and when.
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Brenna Holmes
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