ProSpeak: Where Lies the Future of Digital?

Nonprofits (and businesses) need to understand all the ways that people consume media and stop thinking in terms of “digital” or “traditional,” and tailor strategies across channels. Marketers, too, need to streamline work flows and develop comprehensive sets of standard operating procedures (SOPs) to ensure we’re collecting the data needed at the quality level required to truly and effectively leverage the power of the screens.