ProSpeak: Where Lies the Future of Digital?

Too much data?
Without well-thought-out SOPs, we risk being overloaded and quickly burnt out by too much data. There is simply so much data available — all of which can provide greater insight into our donors and supporters. It falls to us to make goal-oriented decisions about which data is significant and which is tangential. Plus, we still have the ability to obtain self-reported information from donors and supporters. We know this is some of the most telling and powerful data we can gather — people like to be heard and asked. Here are four things you can do right now to improve your data.

1. Define your goals
Strategic, measurable and trackable fundraising goals must be defined up front. “Increase engagement” is too vague. I’m a big fan of SMART goals, which give us accountability and allow for regular progress reports: