ProSpeak: Where Lies the Future of Digital?

The entire process can be labor-intensive. However, if you invest the time and energy up front into building your SOPs and training your staff, the investment of time and resources more than pays for itself over the long run.

Brenna Holmes is vice president of digital at Chapman Cubine Adams + Hussey. Reach her at bholmes@ccah.com or on Twitter at @bfholmes