Prospecting in the Upper Deck

The same can be said of second- and third-tier lists, which can be great resources for organizations seeking new prospects that will prove to be precious alloys. But how does an organization know when it’s time to make the move on to secondary and even tertiary lists?

This was the topic of the session “Desperately Seeking New Prospects,” co-presented by Chris Mayka, director of Atlantic List Company, at the Bridge Conference in Washington, D.C. last month. Mayka says the clearest indicator that it’s time to move to second- and third-tier lists is — plain and simple — when an organization stops meeting its goals.