Prospecting in the Upper Deck

“Don’t be dissuaded by the accepted knowledge if you’re a fundraiser then naturally only fundraising lists would work better,” Mayka says. “If you’re in the political arena, so to speak, or you’re an environmental fundraiser, you know, I think you have to start looking at political magazines, whether it’s something like E, the Environmental Magazine or Mother Jones. The beauty of that is you get more names out of your merge.”