Prospecting in the Upper Deck

Analyzing who is exchanging/renting its list also can help an organization get a better understanding of the donors on it.

“I can’t emphasize the importance as a broker of going to your list manager and looking at that usage, because if you want to define the values of your donors, that’s found in a real pure capitalist science: what they also donate to, what they subscribe to and what they buy, which will be the people who have taken your list. So, you know, the marketplace will define the values of your donors,” he adds.