Net Gain: Playing It Safe

Encourage donors to use your secure, online donation system.
If you have a reliable, third-party payment-processing company — one that can create secure payment portals on your Web site for online gifts, ticket sales, auction bids and shopping carts — encourage donors to use it.

Include a symbol on your Web pages to inform donors that they are using a secure form, and always give contact information where a donor can get questions answered.