Dignity vs. Humanity

For donors to act, they have to know there’s need. And by “know” I don’t just mean the facts and numbers. They must experience the human face of suffering — the stuff that goes straight to the heart, awakens their compassion and motivates action.

Deprive donors of the strong images and gritty information it takes to show the seriousness of the situation, and you’re eliminating the human connection that makes fundraising possible.