Dignity vs. Humanity

Not only will you fail to raise funds, you will fail to serve your donors. Donors want to give — they do so with open, joyful hearts, not grimly or grudgingly. Donors know that generosity to those in need helps make us fully human.

Don’t get me wrong: There are many images we should not use in fundraising because they’re too graphic, too repulsive, too off-point. But please: The people we seek to help are not children who need our protection. And donors are not clueless dolts who will develop stupid attitudes.