Dignity vs. Humanity
‘Protecting’ disaster victims’ dignity is barking up the wrong tree.
Tell the truth. Tell it with drama and precision. Don’t hide painful realities. That’s our duty to our mission — and to our donors. FS
Jeff Brooks is senior creative director at full-service direct response agency Merkle, with offices in Seattle, Washington, D.C., and London.
- Companies:
- Merkle|Domain
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