Protecting Privacy--and the Industry

Direct mail is still one of the best ways for nonprofits to educate the public and acquire new donors. If we want to make sure our legitimate uses of this medium can continue, we all must do our part to preserve the integrity of the system.

Nancy Purcell is the strategic development manager for Names in the News, an Oakland, Ca.-based list brokerage and management agency specializing in working with nonprofit organizations. This item was excerpted, with permission, from "In the News," the company's quarterly newsletter. For information, log on to http://www.namesinthenews.com.