Provide Prospective Donors With Multiple Channels Through QR Codes

While interest has been high in recent years to fundraise over the Internet, a recent study found that direct mail continues to solicit the overwhelming majority of fundraising revenue. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report also found that more new donors are giving their first gifts online but then switching to offline giving, primarily through direct mail. By renewing support via direct-mail petitions, donations may increase, according to the report.