Provide Prospective Donors With Multiple Channels Through QR Codes

Without doubt, donors are increasingly taking advantage of the different media channels available today, from printed material to websites to social media. As a fundraiser, it is critical to consider offering donors multiple channels for giving and interaction with your organization.

This brings us to mobile. Today’s smartphones can also serve as great connectors to your donor base. The adoption of smartphones in the U.S. continues to grow, and people are connected to the Web and social media 24 hours a day. Printed direct-mail fundraising has used website addresses to connect donors to online channels, but how can a printed piece interact with a donor’s smartphone? The answer: Quick Response (QR) codes.

Make print interactive with QR codes
You may have already heard of these two-dimensional barcodes as they have recently taken the marketing world by storm. Somewhat resembling a gray and black checkerboard, these codes are showing up in more and more places in the U.S., including magazines, billboards, business cards, product labels and in-store displays. Mobio Identity Systems Inc., a mobile payments company, reported QR code use in the last six months of 2010 increased 1,200 percent across North America.