Provide Prospective Donors With Multiple Channels Through QR Codes

QR codes, when scanned by a mobile device such as a smartphone, can immediately link users from printed material to online content. A QR code can be printed on a direct-mail piece sent to prospective donors or on a poster advertising a fundraising event. When a prospective donor scans the code with her smartphone, she is immediately directed to online content hosted by your organization. Powerful printed appeals are enhanced with an interactive mobile response — an immediate call to action that bridges the physical world with the virtual one. On-the-spot access to online resources can make integrated fundraising campaigns extremely effective, providing immediate access to all sorts of additional information of interest to donors, including:

• An emotional video to help tell your story;
• Photos of featured items for a silent auction;
• More detailed information on how a donation will help someone in need;
• Event details with ticket information; and
• Your organization’s Facebook page

A critical advantage to using QR codes with your printed appeals is allowing donors to link immediately to an online site when their interest is high. A recipient can connect online through her phone and make a reservation for a fundraising dinner right when it’s on her mind.