Provide Prospective Donors With Multiple Channels Through QR Codes

QR + PURL = personalization
QR codes can also be used in highly personalized appeals when combined with personalized URLs, or PURLs. A PURL is a unique Web address made for an individual that takes a user to an online microsite where the content can be customized for that user. QR codes can be embedded with PURLs, linking to personalized microsites for every prospective donor on a mailing list. Information from the fundraiser’s database can be used to tailor the Web experience to a unique donor, for example recognizing and thanking her for her prior donations.