Provide Prospective Donors With Multiple Channels Through QR Codes

With this highly personalized approach, you reach donors one to one and invite their interaction. Fundraisers can use a customized microsite to ask a donor for more personal information to build a more detailed donor profile and establish a long-term relationship. You can offer updates on your projects, extend invitations to exclusive events or make special offers available to only the most loyal members on your list.

More metrics for tracking
QR codes also provide useful metrics for tracking campaigns. An organization can determine what appeals work the best by analyzing which QR codes are being scanned the most and in which geographical area they are being scanned. The back-end reporting becomes even more useful when a donor interacts with a customized microsite through a PURL. Additionally, by utilizing advanced mail tracking available through the United States Postal Service, the progress of a mailing through the postal system can be determined and an e-mail or mobile text message can be sent to prospective donors before their initial mail packages arrive, building anticipation and urging them to look in their mailboxes.