Provide Prospective Donors With Multiple Channels Through QR Codes

A successful direct-mail program has the ability to not only win over new prospects, but also increase the retention and long-term value of those donors. Printed appeals enhanced with QR codes, especially in combination with PURLs, can provide donors with personalized and convenient multichannel options that they may prefer. Something as simple as adding a QR code can generate quick, easy responses, and best of all, offer the benefit of developing deeper and longer-lasting relationships with donors to help ensure the success of your mission.

David Henkel is president of Johnson and Quin, an integrated direct-marketing solutions provider located in Niles, Ill. He can be reached at dhenkel@J-QUIN.com.