Fundraiser Confidential

In every successful nonprofit organization, there is a small percentage of donors that will support it no matter what. Usually, these donors (who are called many things, but mostly “major”) can account for approximately 75 percent to 85 percent of the charity’s total revenue.

The remaining vast number of donors make up for the rest of the organization’s income. It’s amazing that so many nonprofits don’t govern themselves better on how frequently they communicate with these individuals, but that’s a different discussion. Today, we’re talking about the deepest and sometimes darkest secrets fundraisers have in their arsenal for pinpointing major-donor potential from outside of their established donor ranks. Perhaps you’ll see some of these cloak-and-dagger ideas as desperate, but keep in mind that desperate times call for even the best fundraiser to find an edge.