Pssst … we reveal 13 of the sector’s deepest, darkest secrets to finding new major donors.

By Todd Baker

Analyze your donor file back to six years and determine which postal-carrier routes are producing the greatest value as a whole. You’ll see which ZIP code areas are producing your very best donors. Then go out and
purchase all of those households’ addresses that currently are not on your file and send them an acquisition package that lets them know that their neighbors believe in your cause and they should too.