Pssst … we reveal 13 of the sector’s deepest, darkest secrets to finding new major donors.

By Todd Baker

Create a direct-mail package for the major donors who have been on your file for at least four years that includes 10 pre-written letters and self-addressed envelopes. Remind these donors of the significant investment they’ve made to your organization and ask them to consider sending letters to others who might be interested in helping to advance your cause.