Pssst … we reveal 13 of the sector’s deepest, darkest secrets to finding new major donors.

By Todd Baker

Many nonprofits list their major donors in their annual reports, so that’s a great place to find new people. Make sure you’re on as many mailing lists as you can afford from organizations that have similar missions and/or that you know your donors also contribute to.

Send your current major-donor list to Equifax, which will create a psychographic/ demographic profile of your major donors so that you can have a better understanding of how to communicate with them. Also, since Equifax has nearly 30 million household records, it’ll be able to provide you with a very large list of people who are not on your list but match your major-donor profile to a T.