Pssst … we reveal 13 of the sector’s deepest, darkest secrets to finding new major donors.

By Todd Baker

It’s important that the plan to convert event donors happens well before the event.

Political parties and action committees must make their lists of donors known. Find groups that are in alignment with your organization’s values, and you’ll find a new base of supporters.

A caveat: Make sure you’re spending at least 80 percent of your time on the donors who’ve shown a financially strong affinity for your cause. Then work on implementing these ideas to attract new ones.