Pssst … we reveal 13 of the sector’s deepest, darkest secrets to finding new major donors.

By Todd Baker

Many nonprofits have naming opportunities for their donors; they actually list their top donors on a wall or brick floors or a plaque of some kind in public view. Now this idea is as close to nonprofit espionage as you can get, but it works. Some fundraisers I’ve known aren’t above going to their local hospitals, museums, universities, theaters, science centers, parks, opera houses, animal shelters, etc. and secretly photographing these donor names. Then, they go and find these donors’ addresses online.