Pssst … we reveal 13 of the sector’s deepest, darkest secrets to finding new major donors.

By Todd Baker

Many large and successful companies list their top executives and board members on their Web sites. Also Forbes, Fortune and Money magazines
produce lists of wealthy individuals. Local business journals list recipients of recent promotions, so you can congratulate and begin to cultivate individuals with newly enlarged incomes. If you have trouble finding their addresses online, mail them at their businesses.