How to Succeed in Social Media

This should be a relief to all of us who think we lack the technological chops to successfully participate in the online world. You don’t need to be under the age of 20 or an IT director — you just need to grasp what makes it work.

Here’s a six-step way to make that happen. And you need to make it happen. Why? Because online outreach is a cost-effective and efficient way to reach people at a time when we’re all low on resources. Because it’s a way to find new constituencies and reach a new, younger generation of donors. Because giving up control of the message and having a conversation can strengthen your relationship with the people who support you. And if none of that moves you, remember that people tend to donate more money online.