How to Succeed in Social Media

1. Stop! If your executive director is commanding you to start a blog or get a Facebook presence today, stop right there. Spend a bit of time thinking more strategically. You want to figure out who you’re trying to reach online, where they are and how to best communicate with them. If you’re starting a new blog (and there already are tens of millions of them), you want to be sure there’s a case for it.