Publishers Clearing House Launches Second “The Give Back” Charity Event

Press release (Oct. 9, 2012) — Publishers Clearing House (PCH) announced the launch of the second charitable giving program called “The Give Back.” First launched in 2011, “The Give Back” is a charity-based Facebook campaign where the fans are put in control. From Oct. 9 through Nov. 5, fans of the PCH Fan Page on Facebook will have the opportunity to vote once a day for one of three charities: St. Jude Children’s Research Hospital, Susan G. Komen for the Cure and the ASPCA (The American Society for the Prevention of Cruelty to Animals). In the end, more than $100,000 will be awarded: $50,000 to the first-place charity, and $35,000 and $25,000 to the second- and third-place charities respectively.