PETA
Pulling no punches, the animal-welfare group's control shocks and educates for nearly two decades.
“The genesis of putting the coin on there was the idiom about a penny for your thoughts or your two cents worth,” Anderson says, admitting that the pack’s coin-and-copy affinity has lost its panache over the years. “We started to see a fall off of the returns with the coins and felt we needed to do something else with the package.”
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