PETA
Pulling no punches, the animal-welfare group's control shocks and educates for nearly two decades.
“Surveys have been a mainstay of direct-mail fundraising for many years,” avows Scott Anderson, senior vice president for development at PETA, commenting on the concept’s effectiveness and longevity for his organization. “One of the reasons why we use surveys is because we get a lot of [prospect] names of non-donor responders, who we then re-mail.”
Related Content
Comments
