PETA
Pulling no punches, the animal-welfare group's control shocks and educates for nearly two decades.
PETA’s self-generated prospect file — those individuals who take the time to fill out the survey but opt not to write a check — receive acquisition mail for up to a year, as their shelf life tends to wane
dramatically after several appeals with no response. Anderson reports, however, a steady 2 percent to 3 percent response rate from these non-donor prospects.
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