PETA

Anderson firmly stresses that the inserts, which are the only elements aside from the questionnaire that haven’t changed much through tweaks and tests, are not something PETA manufactured or manipulated.

“It’s hard to dispute the shocking nature that there’s a whole industry out there that makes an enormous amount of money off selling animals for experiments,” Anderson says. “We ask our donors, in addition to making a contribution, to write or call or take some action to help animals in some constructive way.”