PETA

Whistle while you fundraise
In the mail stream this year, prospects (subscribers to publications such as Vegetarian Times and Yoga Journal, for example) will find an 8-inch-by-10-inch, in-line-produced, sans-coin(s) package that includes all the old elements, just on a slightly smaller scale. The real change here, though, is the application of a small, red-and-green plastic whistle. As one might imagine, the new device lent itself nicely to a snappy teaser: “John A. Sample. Blow the Whistle on Cruelty.”