Pulling Power

The brochure cover includes similar imagery as the OE, with a mini-teaser, again in red and green: “In this season of giving, give life to animals in need, and honor your pet at the same time!”

More ornament examples, along with prices — $15 candy cane, $25 festive ball, $50 graceful bell and $100 shining star — are on the brochure that is above the reply device, with more red and green text and more details on the campaign. Donors can order online at the same landing page included in the postscript or return the reply device.