Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
Over the past few years, DaVinci and MSPCA-Angell have made some testing tweaks, including using a red envelope to resemble a Christmas card as opposed to the four-color window OE, but the control won out. However, the animals featured each year change to help keep the creative fresh.
Posters also were displayed with similar creative, asking shoppers not to forget the animals by making donations to the MSPCA-Angell and to attend the Tree Lighting Ceremony.
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