Pulling Power

The mail package and posters were supplemented online through email, the e-newsletter, Twitter, Facebook, the website and the specific landing page, all of which used similar creative and messaging.

Results
Mailed at the end of October, the direct-mail package was rolled out to 60,000 donors, both current and lapsed up to 36 months. In addition, 88,642 emails went out through two blasts — and the results not only brought in nearly $140,000, but continued to keep donors active on the file.