Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
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Joe Boland
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Of course, with such tremendous response and so many ornaments purchased, it was a bit of a challenge to get all the ornaments ready in time for the lighting. After all, the MSPCA-Angell manually makes each ornament. So to meet demand, the organization tapped volunteers, staff, local companies and colleges, and different groups that wanted to be involved to help in make the ornaments.
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Joe Boland
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