Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
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Joe Boland
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“Putting together the ornaments is fun because you get to look at people’s pets and names, and you cut them out and put them on. It really engages people. It’s a small aspect, but something that’s very important,” says Alice Bruce, vice president of development at MSPCA-Angell. “We’re finding it useful as a corporate community-building tool too.”
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Joe Boland
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