Pulling Power

Keys to success
For starters, a major key is the fact that this campaign really gets people involved with the organization. Donors get to send their own photos of their pets — whether it is honoring a deceased pet or showcasing their current ones — and then get to attend a free event and check out their pets’ (and others’) ornaments throughout the holidays. That active engagement has made the event a staple and given supporters a reason to think about MSPCA-Angell all year long.